Puentes de autopista, de lianas o pasarelas: El sentido del "multicanalismo" en el retail

Lluís Martínez Ribes

Puentes de autopista, de lianas o pasarelas: El sentido del "multicanalismo" en el retail

Lluís Martínez Ribes

Research output: Not indexed journal article › Article

Abstract

More than "multichannel retailing", think about giving customers more options and making things easier for them, whilst maintaining the brand experience.

Original language	English
Pages	106-108
Specialist publication	Código 84: la Revista de AECOC
Publication status	Published - 1 Dec 2011

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Puentes de autopista, de lianas o pasarelas: El sentido del "multicanalismo" en el retail

Abstract

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