Publicitat interactiva (HbbTV): noves tipologies de consumidors?

Joan Francesc Fondevila Gascón; Josep Antoni Rom Rodríguez; Marcos Polo López; Eduard Vidal Portés

Publicitat interactiva (HbbTV): noves tipologies de consumidors?

Research output: Conference paper › Contribution › peer-review

Original language	Catalan
Publication status	Published - 2021
Event	IV Congrés Internacional de Recerca en Comunicació - Barcelona, Spain Duration: 1 Jan 2021 → …

Conference

Conference	IV Congrés Internacional de Recerca en Comunicació
Country/Territory	Spain
City	Barcelona
Period	1/01/21 → …

Cite this

@conference{8b74a5e59cfc4e41a3ba978ffe3160d1,

title = "Publicitat interactiva (HbbTV): noves tipologies de consumidors?",

keywords = "Publicitat, Interactive, HbbTV",

author = "\{Fondevila Gasc{\'o}n\}, \{Joan Francesc\} and \{Rom Rodr{\'i}guez\}, \{Josep Antoni\} and \{Polo L{\'o}pez\}, Marcos and \{Vidal Port{\'e}s\}, Eduard",

year = "2021",

language = "Catal{\`a}",

note = "IV Congr{\'e}s Internacional de Recerca en Comunicaci{\'o} ; Conference date: 01-01-2021",

}