@inbook{6942214f040e45d9b410541168baa602,
title = "Publicidad y redes sociales: impacto en el cliente a trav{\'e}s del audiovisual",
author = "\{Vilajoana Alejandre\}, Sandra and \{Polo L{\'o}pez\}, Marcos and \{Fondevila Gasc{\'o}n\}, \{Joan Francesc\} and Meritxell Copeiro",
note = "Fondevila-Gast{\'o}n, Joan Francesc; Vilajoana-Alejandre, Sandra; Polo-L{\'o}pez, Marc; Copeiro, Meritxell",
year = "2020",
month = jan,
day = "1",
language = "Espa{\~n}ol",
isbn = "9788448620332",
pages = "485--501",
booktitle = "Las redes sociales como herramienta de comunicaci{\'o}n persuasiva",
publisher = "Mc Graw-Hill",
}