Public relations and the use of interactivity in digital press and in social media: A comparative analysis

Joan Francesc Fondevila-Gascón^*, Ana Beriain-Bañares, Josep Lluís Del Olmo-Arriaga

^*Corresponding author for this work

Research output: Book chapter › Chapter › peer-review

1 Citation (Scopus)

Original language	English
Title of host publication	Public Relations, Values and Cultural Identity
Publisher	Peter Lang AG
Pages	325-337
Number of pages	13
ISBN (Electronic)	9783035265279
ISBN (Print)	9782875742513
DOIs	https://doi.org/10.3726/978-3-0352-6527-9
Publication status	Published - 13 Apr 2015
Externally published	Yes

Access to Document

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