Public relations and the use of interactivity in digital press and in social media: A comparative analysis

Joan Francesc Fondevila-Gascón, Ana Beriain-Bañares, Josep Lluís Del Olmo-Arriaga

Research output: Book chapterChapterpeer-review

1 Citation (Scopus)
Original languageEnglish
Title of host publicationPublic Relations, Values and Cultural Identity
PublisherPeter Lang AG
Pages325-337
Number of pages13
ISBN (Electronic)9783035265279
ISBN (Print)9782875742513
DOIs
Publication statusPublished - 13 Apr 2015
Externally publishedYes

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