A fundamental requirement of any democracy is dialogue on the day-to-day affairs of society among its citizens. Such dialogue is a prerequisite for political engagement. How citizens receive information as well as what they receive impacts this dialogue. This essay explores this process by examining agenda setting, framing, and other components of messaging in the democratic process through traditional media as well as social media. A major focus of this essay is that how such "mediated realities" presented by the press to publics are created and the mediation role of the press and web analytics in this process. This chapter introduces the reader into this new media scenario today and focuses on the challenges created by the contributors of today's mediated realities.

Original languageEnglish
Title of host publicationOrganizational Legitimacy
Subtitle of host publicationChallenges and Opportunities for Businesses and Institutions
PublisherSpringer International Publishing
Number of pages12
ISBN (Electronic)9783319759906
ISBN (Print)9783319759890
Publication statusPublished - 14 May 2018


  • Advertising
  • Agenda setting
  • Civic engagement
  • Democracy
  • Dialogue
  • Framing
  • Journalism
  • Media influence
  • Mediated reality
  • Political communication
  • Power monitoring
  • Public debate
  • Public interest forums
  • Public relations
  • Social legitimacy
  • Web analytics


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