Promoción pública de la responsabilidad social empresarial

The implicit relationships between society and business comprised within the Business for Social Responsibility (BSR) concept admit multiple points of view deriving from the different meanings of the adjective "social". This way, "social" can be understood as a relationship in itself with the stakeholders, as a possible dimension of such relationship, as a commitment with the aims/ goals, or an axis/crux of the social and environmental speech against the economic and business one. However, this paper suggests that regardless of all these perspectives, the company BSR must be located within the framework of a wider concept of co-liability with all the organizations which surround it. We find ourselves in a network organization where leadership, commitment and conviction in the business, social and political fields are key factors to foster sustainable and responsible competition.