Projects of passion: Lessons for strategy from temporary art

Silviya Svejenova, Jesper Strandgaard Pedersen, Luis Vives

Research output: Book chapterChapterpeer-review

9 Citations (Scopus)


This chapter advances the notion of projects of passion as a class of phenomena for which profit seeking is secondary to the pursuit of a "calling." Drawing on a comparative case analysis of seven temporary art projects realized over 35 years by renowned artist-entrepreneurs Christo and Jeanne-Claude, it defines a theoretical model of the unique elements and aspects of the process through which projects of passion unfold. In the model, freedom and novelty are singled out as unique drivers of project motivation, individual business models and rhetorical strategies as process mechanisms, and authenticity and impact (the aesthetic, social, and economic value appropriated by third parties) as project outcomes. The chapter concludes with implications for the strategic management of projects and opportunities for further research.

Original languageEnglish
Title of host publicationProject-Based Organizing and Strategic Management
EditorsGino Cattani, Simone Ferriani, Lars Frederiksen, Florian Taube
Number of pages27
Publication statusPublished - 2011

Publication series

NameAdvances in Strategic Management
ISSN (Print)0742-3322


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