Profits for passion-maximizing: Business models and value creation in creativity-driven ventures

S. Svejenova Velikova, L. Vives

Research output: Conference paperContribution

Abstract

This is an opening address to the participants in the EGOS 2009 Pre-Colloquium activities. It unravels an understudied logic for a business model development and change, that of passion maximization, and juxtaposes it to a traditional profit-maximizing logic. Opportunities for passion-maximizing value creation are discussed in the context of creative industries.
Original languageEnglish
Publication statusPublished - 29 Jun 2009
Event25th EGOS Colloquium -
Duration: 29 Jun 20094 Jul 2009

Conference

Conference25th EGOS Colloquium
Period29/06/094/07/09

Fingerprint

Dive into the research topics of 'Profits for passion-maximizing: Business models and value creation in creativity-driven ventures'. Together they form a unique fingerprint.

Cite this