Abstract
This is an opening address to the participants in the EGOS 2009 Pre-Colloquium activities. It unravels an understudied logic for a business model development and change, that of passion maximization, and juxtaposes it to a traditional profit-maximizing logic. Opportunities for passion-maximizing value creation are discussed in the context of creative industries.
Original language | English |
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Publication status | Published - 29 Jun 2009 |
Event | 25th EGOS Colloquium - Duration: 29 Jun 2009 → 4 Jul 2009 |
Conference
Conference | 25th EGOS Colloquium |
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Period | 29/06/09 → 4/07/09 |