Price wars and the managers who start them

M. Bertini

doi:10.1111/j.1467-8616.2014.01122.x

Price wars and the managers who start them

M. Bertini^*

^*Corresponding author for this work

Esade Business School

Research output: Indexed journal article › Review › peer-review

4 Citations (Scopus)

Abstract

Price wars are a fact of business life. Research by Marco Bertini sheds new light on their instigators.

Original language	English
Pages (from-to)	52-55
Number of pages	4
Journal	Business Strategy Review
Volume	25
Issue number	4
DOIs	https://doi.org/10.1111/j.1467-8616.2014.01122.x
Publication status	Published - 1 Dec 2014

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10.1111/j.1467-8616.2014.01122.x

Cite this

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title = "Price wars and the managers who start them",

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author = "M. Bertini",

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Price wars and the managers who start them

Abstract

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