Price wars and the managers who start them

Research output: Indexed journal article Reviewpeer-review

4 Citations (Scopus)

Abstract

Price wars are a fact of business life. Research by Marco Bertini sheds new light on their instigators.

Original languageEnglish
Pages (from-to)52-55
Number of pages4
JournalBusiness Strategy Review
Volume25
Issue number4
DOIs
Publication statusPublished - 1 Dec 2014

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