Por un concepto ampliado de la innovación: producto, proceso, marketing y organización

Innovation is a process belonging to strategic organisation management. A new interpretation of the process from a systemic perspective and its holistic view (enlarging it to marketing and organisation) has made clear the need for new definitions of innovation and measuring patterns. This shall allow to set an end to the classic linear conception of innovation as a thoroughly technological process and to progress firmly towards the creation of a systemic model for the phenomenon and a related system of indicators.