Políticas de recursos humanos a través de los códigos éticos de multinacionales españolas

Strengthening the brand through the employee value proposition (EVP) is the strategy of companies to attract and retain their professionals. Taking the codes of ethics (CE) as the main document where the corporate ethos is promulgated. The ethics of the management of the EVP of the companies of the IBEX 35 (selective index of the Spanish stock market) is analyzed. Through a mixed methodology, an analysis of the thematic content of their EC is triangulated, accounting for the weight that societies give to the main areas of the EVP. It is concluded that most companies communicate at least three: affiliation, job content and professional development, so the employer brand they transmit is incomplete since the areas of compensation and benefits are underrepresented. They stand out: talent development, values, working conditions and health and safety, all in accordance with the theories of work well-being and engagement.