@inproceedings{12ac0efc7c8b4a759a380e3b752b6b17,
title = "Playing entrepreneurship: As a memorable experience for all sorts of talented warriors",
abstract = "The authors would like to share their experience as the designers of an ARG (Alternate Reality Game) called LS StartUp Lab, where players evolve their ideas and/or teams to create startups by following the inner laws of Gamification. This event, a clear success within its two editions, empowers attendee's abilities to persist and create new companies that provide with purely innovative IT-related solutions to the world in just 18 hours. They end up {"}knowing{"} and {"}believing{"} and therefore they make use of their {"}superpowers{"}, some of them discovered within the {"}Serious Game{"}.",
keywords = "edutainment, game mechanics, gamification, innovation, playful learning, serious games",
author = "Emiliano Labrador and Oscar Garcia and Albert Cubeles and Paul Fox",
year = "2013",
doi = "10.1109/VS-GAMES.2013.6624238",
language = "English",
isbn = "9781479909650",
series = "2013 5th International Conference on Games and Virtual Worlds for Serious Applications, VS-GAMES 2013",
booktitle = "2013 5th International Conference on Games and Virtual Worlds for Serious Applications, VS-GAMES 2013",
note = "2013 5th International Conference on Games and Virtual Worlds for Serious Applications, VS-GAMES 2013 ; Conference date: 11-09-2013 Through 13-09-2013",
}