PlanetFactory: Competing under rapid technological change

José A. Corral-Marfil, Núria Arimany Serrat, Xavier Ferràs, Petra A. Nylund

Research output: Indexed journal article Articlepeer-review


This teaching case considers the situation of a small Catalan company without the support of a local cluster, which is competing in a dynamic global industry characterized by rapid technological change. The company faces the challenge of creating and commercializing a breakthrough innovation for digital education, with educational content for teachers and easy-to-use authoring tools for modifying this content. The case analysis includes an internal and external analysis of the company and the industry, and introduces concepts associated to rapidly changing markets such as lead-user innovation, first-mover advantage, and transient advantage. The case is therefore adequate for courses on technology management, innovation, competitive strategy, or marketing management.

Original languageEnglish
Pages (from-to)1-13
Number of pages13
JournalJournal of Cases on Information Technology
Issue number2
Publication statusPublished - 1 Apr 2015
Externally publishedYes


  • Breakthrough innovation
  • Competitive strategy
  • Digital education
  • First-mover advantage
  • Innovation
  • Lead-users
  • Marketing management
  • Technology management
  • Transient advantage


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