Persuasive management. A case study in a financial institution

Social Sciences

• Corporate Communication 100%
• Financial Institutions 100%
• Business Strategy 100%
• Economic Recession 50%
• Corporate Strategy 50%
• Reorganization 50%
• Culture of Work 50%
• Conceptual Framework 50%
• Brand Image 50%
• Brand Strategy 50%
• Coloureds 50%
• Narrative Method 50%

Economics, Econometrics and Finance

• Corporate Communication 100%
• Financial Institution 100%
• Specific Industry 50%
• Brand Architecture 50%
• Brand Image 50%
• Brand Management 50%
• Narrative Method 50%
• Strategic Management 50%
• Corporate Culture 50%
• Economic Recession 50%