Passive, non-systematic search as an alternative to systematic search in opportunity discovery

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Abstract

This paper summarizes the results of a multiple-case study conducted to shed light into the question of how business opportunities are recognized by examining two theoretical propositions related to two topics: 1) the role of prior knowledge in the discovery of opportunities, and 2) whether opportunities are noticed without deliberate search or can be the object of a constrained, systematic search. We studied five Spanish companies and eight business opportunities. All the opportunities of the multiple-case study were recognized thanks to the prior knowledge of the entrepreneurs. In addition, the entrepreneurs only discovered opportunities related to their prior knowledge. None of the opportunities was discovered by noticing without search, as the alertness perspective contends. Some of them were the result of a systematic search constrained to the entrepreneur’s prior knowledge, but most of them were discovered by searching passively and non-systematically within the knowledge domain of the entrepreneur. This result suggests the passive, non-systematic search as an alternative to the systematic search.
Translated title of the contributionPassive, non-systematic search as an alternative to systematic search in opportunity discovery
Original languageEnglish
Pages (from-to)110-128
Number of pages18
JournalHarvard Deusto Business Research
Volume9
Issue number2
DOIs
Publication statusPublished - 1 Dec 2020

Keywords

  • business opportunities
  • prior knowledge
  • entrepreneurial alertness
  • pattern recognition
  • systematic search
  • passive, non-systematic search

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