Overcoming the service competition trap: How successful service provider compete on innovation

J. Ramis Pujol; Guido Siebiera; Luk Van Wassenhove

Overcoming the service competition trap: How successful service provider compete on innovation

J. Ramis Pujol
, Guido Siebiera
, Luk Van Wassenhove

Esade

Research output: Conference paper › Contribution

Abstract

Most of the top executives would agree that innovation is one of the most critical challenges of service management today. Although the necessity to introduce a systematic innovation approach for services is understood, a lot of companies are still struggling to do so. In order to support service provider in one of the most difficult and at the same time one of the most crucial steps in service innovation: the generation of new service ideas, we have analyzed more than 150 successful examples of service innovation. Results of this investigation are five basic patterns of successful service innovation, which can help the companies to unleash their full service potential and out-innovate their competition.

Original language	English
Publication status	Published - 29 Oct 2006
Event	SMS 26th Annual International Conference - Duration: 1 Mar 2006 → 1 Nov 2006

Conference

Conference	SMS 26th Annual International Conference
Period	1/03/06 → 1/11/06

Cite this

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title = "Overcoming the service competition trap: How successful service provider compete on innovation",

abstract = "Most of the top executives would agree that innovation is one of the most critical challenges of service management today. Although the necessity to introduce a systematic innovation approach for services is understood, a lot of companies are still struggling to do so. In order to support service provider in one of the most difficult and at the same time one of the most crucial steps in service innovation: the generation of new service ideas, we have analyzed more than 150 successful examples of service innovation. Results of this investigation are five basic patterns of successful service innovation, which can help the companies to unleash their full service potential and out-innovate their competition.",

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T1 - Overcoming the service competition trap: How successful service provider compete on innovation

AU - Ramis Pujol, J.

AU - Siebiera, Guido

AU - Van Wassenhove, Luk

PY - 2006/10/29

Y1 - 2006/10/29

N2 - Most of the top executives would agree that innovation is one of the most critical challenges of service management today. Although the necessity to introduce a systematic innovation approach for services is understood, a lot of companies are still struggling to do so. In order to support service provider in one of the most difficult and at the same time one of the most crucial steps in service innovation: the generation of new service ideas, we have analyzed more than 150 successful examples of service innovation. Results of this investigation are five basic patterns of successful service innovation, which can help the companies to unleash their full service potential and out-innovate their competition.

AB - Most of the top executives would agree that innovation is one of the most critical challenges of service management today. Although the necessity to introduce a systematic innovation approach for services is understood, a lot of companies are still struggling to do so. In order to support service provider in one of the most difficult and at the same time one of the most crucial steps in service innovation: the generation of new service ideas, we have analyzed more than 150 successful examples of service innovation. Results of this investigation are five basic patterns of successful service innovation, which can help the companies to unleash their full service potential and out-innovate their competition.

M3 - Contribution

T2 - SMS 26th Annual International Conference

Y2 - 1 March 2006 through 1 November 2006

ER -

Overcoming the service competition trap: How successful service provider compete on innovation

Abstract

Conference

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