Next practices: Customer-driven service innovation

Lluís Martínez Ribes

Next practices: Customer-driven service innovation

Lluís Martínez Ribes

Research output: Conference paper › Contribution

Abstract

"Best practices" are useful, but managers with corporate responsibilities should go further and explore "next practices". The Master Class participants were provided with up to date methods, skills, and attitudes to be innovative when devising a service retail strategy.

Original language	English
Publication status	Published - 21 Jul 2010
Event	ISES Global Conference on Service Excelence, Singapore 2010 - Duration: 21 Jul 2010 → 23 Jul 2010

Conference

Conference	ISES Global Conference on Service Excelence, Singapore 2010
Period	21/07/10 → 23/07/10

Cite this

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title = "Next practices: Customer-driven service innovation",

abstract = "{"}Best practices{"} are useful, but managers with corporate responsibilities should go further and explore {"}next practices{"}. The Master Class participants were provided with up to date methods, skills, and attitudes to be innovative when devising a service retail strategy.",

author = "\{Mart{\'i}nez Ribes\}, Llu{\'i}s",

year = "2010",

month = jul,

day = "21",

language = "English",

note = "ISES Global Conference on Service Excelence, Singapore 2010 ; Conference date: 21-07-2010 Through 23-07-2010",

}

TY - CONF

T1 - Next practices: Customer-driven service innovation

AU - Martínez Ribes, Lluís

PY - 2010/7/21

Y1 - 2010/7/21

N2 - "Best practices" are useful, but managers with corporate responsibilities should go further and explore "next practices". The Master Class participants were provided with up to date methods, skills, and attitudes to be innovative when devising a service retail strategy.

AB - "Best practices" are useful, but managers with corporate responsibilities should go further and explore "next practices". The Master Class participants were provided with up to date methods, skills, and attitudes to be innovative when devising a service retail strategy.

M3 - Contribution

T2 - ISES Global Conference on Service Excelence, Singapore 2010

Y2 - 21 July 2010 through 23 July 2010

ER -

Next practices: Customer-driven service innovation

Abstract

Conference

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