Negocio y humanismo: un gran cóctel. Interpretación de la tienda iFil

Lluís Martínez Ribes

Negocio y humanismo: un gran cóctel. Interpretación de la tienda iFil

Lluís Martínez Ribes

Research output: Not indexed journal article › Article

Abstract

Retailing based in humanity provides an irresistible magnetism for customers, which is craved -but not achieved- by the strictly commercial chains, no matter the amount of advertising they invest in.

Original language	English
Pages	90-92
Specialist publication	Código 84: la Revista de AECOC
Publication status	Published - 1 Jan 2012

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title = "Negocio y humanismo: un gran c{\'o}ctel. Interpretaci{\'o}n de la tienda iFil",

abstract = "Retailing based in humanity provides an irresistible magnetism for customers, which is craved -but not achieved- by the strictly commercial chains, no matter the amount of advertising they invest in.",

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JO - Código 84: la Revista de AECOC

JF - Código 84: la Revista de AECOC

ER -

Negocio y humanismo: un gran cóctel. Interpretación de la tienda iFil

Abstract

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