Multiasistencia: transforming the digital ecosystem

Javier Busquets

doi:10.1057/s41266-017-0029-z

Multiasistencia: transforming the digital ecosystem

Javier Busquets

Research output: Indexed journal article › Article › peer-review

2 Citations (Scopus)

Abstract

Multiasistencia was an ecosystem in 2017 managing a network-based service called the “Comprehensive Claim Management Service” (CCMS). The firm offered home repair services to its 100 Corporate Clients (Financial Institutions and Insurance Companies) which attended to some 8 Million end customers, managing a network of some 6.000 Trade Professionals (SME and self-employee). The service was supported by an advanced digital platform to coordinate all actions in that ecosystem. The case shows the challenges of digitalization, namely (1) new digital entrants, (2) the Smart Home trends, (3) the digital effects on banking, and (4) the demand of personalization. Those strategic changes lead to Multiasistencia to create a Digital Hub to manage Big Data so placing students on the managerial situation to decide priorities in business model, processes, and new ways to grow.

Original language	English
Pages (from-to)	97-109
Number of pages	13
Journal	Journal of Information Technology Teaching Cases
Volume	8
Issue number	2
DOIs	https://doi.org/10.1057/s41266-017-0029-z
Publication status	Published - 1 Nov 2018
Externally published	Yes

Keywords

Big data
Business model change
Digital transformation
Platforms and ecosystems

Access to Document

10.1057/s41266-017-0029-z

Cite this

@article{02fe2d599cbf4c46ae9ec98d09a48627,

title = "Multiasistencia: transforming the digital ecosystem",

abstract = "Multiasistencia was an ecosystem in 2017 managing a network-based service called the “Comprehensive Claim Management Service” (CCMS). The firm offered home repair services to its 100 Corporate Clients (Financial Institutions and Insurance Companies) which attended to some 8 Million end customers, managing a network of some 6.000 Trade Professionals (SME and self-employee). The service was supported by an advanced digital platform to coordinate all actions in that ecosystem. The case shows the challenges of digitalization, namely (1) new digital entrants, (2) the Smart Home trends, (3) the digital effects on banking, and (4) the demand of personalization. Those strategic changes lead to Multiasistencia to create a Digital Hub to manage Big Data so placing students on the managerial situation to decide priorities in business model, processes, and new ways to grow.",

keywords = "Big data, Business model change, Digital transformation, Platforms and ecosystems",

author = "Javier Busquets",

note = "Publisher Copyright: {\textcopyright} 2017, Association for Information Technology Trust.",

year = "2018",

month = nov,

day = "1",

doi = "10.1057/s41266-017-0029-z",

language = "English",

volume = "8",

pages = "97--109",

journal = "Journal of Information Technology Teaching Cases",

issn = "2043-8869",

publisher = "Palgrave MacMillan",

number = "2",

}

TY - JOUR

T1 - Multiasistencia

T2 - transforming the digital ecosystem

AU - Busquets, Javier

PY - 2018/11/1

Y1 - 2018/11/1

N2 - Multiasistencia was an ecosystem in 2017 managing a network-based service called the “Comprehensive Claim Management Service” (CCMS). The firm offered home repair services to its 100 Corporate Clients (Financial Institutions and Insurance Companies) which attended to some 8 Million end customers, managing a network of some 6.000 Trade Professionals (SME and self-employee). The service was supported by an advanced digital platform to coordinate all actions in that ecosystem. The case shows the challenges of digitalization, namely (1) new digital entrants, (2) the Smart Home trends, (3) the digital effects on banking, and (4) the demand of personalization. Those strategic changes lead to Multiasistencia to create a Digital Hub to manage Big Data so placing students on the managerial situation to decide priorities in business model, processes, and new ways to grow.

AB - Multiasistencia was an ecosystem in 2017 managing a network-based service called the “Comprehensive Claim Management Service” (CCMS). The firm offered home repair services to its 100 Corporate Clients (Financial Institutions and Insurance Companies) which attended to some 8 Million end customers, managing a network of some 6.000 Trade Professionals (SME and self-employee). The service was supported by an advanced digital platform to coordinate all actions in that ecosystem. The case shows the challenges of digitalization, namely (1) new digital entrants, (2) the Smart Home trends, (3) the digital effects on banking, and (4) the demand of personalization. Those strategic changes lead to Multiasistencia to create a Digital Hub to manage Big Data so placing students on the managerial situation to decide priorities in business model, processes, and new ways to grow.

KW - Big data

KW - Business model change

KW - Digital transformation

KW - Platforms and ecosystems

UR - http://www.scopus.com/inward/record.url?scp=85033397244&partnerID=8YFLogxK

U2 - 10.1057/s41266-017-0029-z

DO - 10.1057/s41266-017-0029-z

M3 - Article

AN - SCOPUS:85033397244

SN - 2043-8869

VL - 8

SP - 97

EP - 109

JO - Journal of Information Technology Teaching Cases

JF - Journal of Information Technology Teaching Cases

IS - 2

ER -

Multiasistencia: transforming the digital ecosystem

Abstract

Keywords

Access to Document

Other files and links

Fingerprint

Cite this