Monitoring Tactics and Key Metrics

J. Brinckmann, Miguel Meuleman, Peter Witt

Research output: Book chapterChapterpeer-review

Abstract

Investors in startups need to know what is going on in the companies. They engage in monitoring activities to find out whether a portfolio company is developing well, it needs support or corrective action. However, monitoring is only possible if the startup provides relevant information. Monitoring requires regular reports from the entrepreneurs, because they are the ones who know how the startup is doing – at least they should know. A business report is the lens through which investors understand the progress. Monitoring by investors will succeed or fail based upon the quality of the reporting. This chapter will explore what characterizes good reporting, i.e. which key metrics investors need for effective and efficient monitoring and which qualitative information entrepreneurs should provide.

Original languageEnglish
Title of host publicationEntrepreneurial Finance
Subtitle of host publicationThe Art and Science of Growing Ventures
PublisherCambridge University Press
Pages278-309
Number of pages32
ISBN (Electronic)9781108368070
ISBN (Print)9781108421355
DOIs
Publication statusPublished - 1 Jan 2018
Externally publishedYes

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