Market and competitor analysis

Gérard Martorell

doi:10.4324/9781003341284-14

Market and competitor analysis

Gérard Martorell^*

^*Corresponding author for this work

Research output: Book chapter › Chapter › peer-review

Abstract

Knowing about your future customers is key to proposing a competitive product or service. Therefore, it is crucial to analyze the market and target customers. This process must include a systematic collection, analysis, and interpretation of data that will be used to develop a marketing/business strategy or solve a customer’s problem. This chapter frames this process and introduces the basic steps and techniques to build knowledge of the customers’ wishes.

Original language	English
Title of host publication	Technology Entrepreneurship in Theory and Practice
Subtitle of host publication	Perspectives in Science and Engineering
Editors	J. Mark Munoz, Orestis Terzidis
Place of Publication	London
Publisher	Taylor & Francis
Pages	91-104
Number of pages	14
Edition	1
ISBN (Electronic)	9781040311417, 9781003341284
ISBN (Print)	9781032376646
DOIs	https://doi.org/10.4324/9781003341284-14
Publication status	Published - 11 Feb 2025
Externally published	Yes

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10.4324/9781003341284-14

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title = "Market and competitor analysis",

abstract = "Knowing about your future customers is key to proposing a competitive product or service. Therefore, it is crucial to analyze the market and target customers. This process must include a systematic collection, analysis, and interpretation of data that will be used to develop a marketing/business strategy or solve a customer{\textquoteright}s problem. This chapter frames this process and introduces the basic steps and techniques to build knowledge of the customers{\textquoteright} wishes.",

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Market and competitor analysis

Abstract

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