Abstract
Map of the research on design management conducted at ESADE. Character of research questions and research areas.
1. Economy of design: Is design a good business?
2. Design for all and universal design. How to increase the potential market and reputation of companies.
3. Design and branding.
4. Case studies on design management matters.
| Original language | English |
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| Publication status | Published - 10 Dec 2009 |
| Event | European Forum for Design Management Research, Gothenburg 2009 - Duration: 10 Dec 2009 → 11 Dec 2009 |
Conference
| Conference | European Forum for Design Management Research, Gothenburg 2009 |
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| Period | 10/12/09 → 11/12/09 |