Los turrones son para el verano: la paradoja, fuente de innovación en retail

Lluís Martínez Ribes

Los turrones son para el verano: la paradoja, fuente de innovación en retail

Lluís Martínez Ribes

Research output: Not indexed journal article › Article

Abstract

Many companies could leave the crisis behind them if only they could tap customer's imagination, since, scientifically speaking, imagination is more powerful than reality to boost sales.

Original language	English
Pages	212-213
Specialist publication	Código 84: la Revista de AECOC
Publication status	Published - 1 Oct 2011

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Los turrones son para el verano: la paradoja, fuente de innovación en retail

Abstract

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