Abstract
Around a decade ago, somebody searched for the term 'neuromarketing' on Google for the very first time in history. Since then, interest in the topic has grown to such an extent that the main risk today comes from misunderstanding, misuse or confusion. To give a simple explanation, neuromarketing is the discipline that strives to improve the effectiveness of marketing based on neuroscience knowledge.
| Translated title of the contribution | The two angles of neuromarketing |
|---|---|
| Original language | Spanish |
| Pages | 104-106 |
| Specialist publication | Código 84: la Revista de AECOC |
| Publication status | Published - 21 Feb 2014 |
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