Learning from the ILIAD: Virtues and persuasion

Eduardo Bonet Guinó, Alfonso Sauquet Rovira

Research output: Book chapterChapter


This chapter will discuss some outstanding examples of persuasion that are presented in the Homeric poem The Iliad. Even if it is a mythical narrative, it reflects the influence of dialogues and poetry in the Heroic Ages of Greek culture some centuries before the Golden Age of Athens and the creation of the art of rethoric. This approach emphasizes the cultural development of natural skills of persuasion and relates them to the virtues that are necessary for sustaining a democratic commercial society.
Original languageEnglish
Title of host publicationSecond conference on rhetoric and narratives in management research: Proceedings
Publication statusPublished - 1 Feb 2011


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