Abstract
The research explores the main factors influencing materialism in children aged 8-12 years using a large sample from Spain. Following a conceptual framework that classifies the factors in three groups, the study analyses the relationship of this set of factors and provides a ranking. Results suggest that external influences are more important for Spanish children than family influences.
| Original language | English |
|---|---|
| Publication status | Published - 3 Jun 2014 |
| Event | 43rd European Marketing Academy Conference (EMAC 2014) - Duration: 3 Jun 2014 → 6 Jun 2014 |
Conference
| Conference | 43rd European Marketing Academy Conference (EMAC 2014) |
|---|---|
| Period | 3/06/14 → 6/06/14 |
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