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Lead us not into temptation: Does family religiosity influence children's materialism?

Research output: Conference paperContribution

Abstract

The research explores the main factors influencing materialism in children aged 8-12 years using a large sample from Spain. Following a conceptual framework that classifies the factors in three groups, the study analyses the relationship of this set of factors and provides a ranking. Results suggest that external influences are more important for Spanish children than family influences.
Original languageEnglish
Publication statusPublished - 3 Jun 2014
Event43rd European Marketing Academy Conference (EMAC 2014) -
Duration: 3 Jun 20146 Jun 2014

Conference

Conference43rd European Marketing Academy Conference (EMAC 2014)
Period3/06/146/06/14

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