Abstract
With the increasing expansion of Internet as a tool for exchanging information, companies include in their websites a virtual space to share information among users. This study explores the characteristics of consumers' reviews (electronic word-of-mouth quantity, credibility and quality) as antecedents of customers' online repurchase intentions. Specially, it proposes a model where trust on an online seller, consumers' actitude and perceived usefulness of a website have an influence on repurchase intentions. For testing the hypotheses, an online survey was employed, using a convenience sample with 252 customers. Structural equation modeling with Partial Least Squares (PLS) was used to test the research model. Results show that all EWOM characteristics have a positive influence on perceived usefulness of the website. Moreover, only EWOM quality has a positive and direct effect on trust on online seller, and EWOM quantity has a negative one. This work highlights the importance of attitude towards online seller and the perceived usefulness of the website as antecedents of online repurchase intention.
| Translated title of the contribution | The influence of EWOM characteristics on online repurchase intention |
|---|---|
| Original language | Spanish |
| Pages (from-to) | 61-75 |
| Number of pages | 15 |
| Journal | Revista Europea de Direccion y Economia de la Empresa |
| Volume | 24 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 1 May 2015 |
| Externally published | Yes |
Fingerprint
Dive into the research topics of 'The influence of EWOM characteristics on online repurchase intention'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver