TY - JOUR
T1 - Las características del boca-oído electrónico y su influencia en la intención de recompra online
AU - Matute Vallejo, Jorge
AU - Polo Redondo, Yolanda
AU - Utrillas Acerete, Ana
N1 - Publisher Copyright:
© 2014 AEDEM. Published by Elsevier Espãa, S.L.U.
PY - 2015/5/1
Y1 - 2015/5/1
N2 - With the increasing expansion of Internet as a tool for exchanging information, companies include in their websites a virtual space to share information among users. This study explores the characteristics of consumers' reviews (electronic word-of-mouth quantity, credibility and quality) as antecedents of customers' online repurchase intentions. Specially, it proposes a model where trust on an online seller, consumers' actitude and perceived usefulness of a website have an influence on repurchase intentions. For testing the hypotheses, an online survey was employed, using a convenience sample with 252 customers. Structural equation modeling with Partial Least Squares (PLS) was used to test the research model. Results show that all EWOM characteristics have a positive influence on perceived usefulness of the website. Moreover, only EWOM quality has a positive and direct effect on trust on online seller, and EWOM quantity has a negative one. This work highlights the importance of attitude towards online seller and the perceived usefulness of the website as antecedents of online repurchase intention.
AB - With the increasing expansion of Internet as a tool for exchanging information, companies include in their websites a virtual space to share information among users. This study explores the characteristics of consumers' reviews (electronic word-of-mouth quantity, credibility and quality) as antecedents of customers' online repurchase intentions. Specially, it proposes a model where trust on an online seller, consumers' actitude and perceived usefulness of a website have an influence on repurchase intentions. For testing the hypotheses, an online survey was employed, using a convenience sample with 252 customers. Structural equation modeling with Partial Least Squares (PLS) was used to test the research model. Results show that all EWOM characteristics have a positive influence on perceived usefulness of the website. Moreover, only EWOM quality has a positive and direct effect on trust on online seller, and EWOM quantity has a negative one. This work highlights the importance of attitude towards online seller and the perceived usefulness of the website as antecedents of online repurchase intention.
KW - Calidad de la información
KW - Comercio electrónico
KW - Confianza
KW - Intención de recompra online
KW - Palabras clave Boca-oído electrónico
UR - http://www.scopus.com/inward/record.url?scp=84930731611&partnerID=8YFLogxK
U2 - 10.1016/j.redee.2015.03.002
DO - 10.1016/j.redee.2015.03.002
M3 - Artículo
AN - SCOPUS:84930731611
SN - 1019-6838
VL - 24
SP - 61
EP - 75
JO - Revista Europea de Direccion y Economia de la Empresa
JF - Revista Europea de Direccion y Economia de la Empresa
IS - 2
ER -