La sostenibilidad como eje de la culturaempresarial de las marcas: El caso de los "e-car"

Translated title of the contribution: Sustainability as core focus of brand business culture: The case of "e-car"

Research output: Indexed journal article Articlepeer-review

Abstract

The concept of "sustainability" goes beyond purely environmental approaches and it has acquired a strategic dimension in business communication today. The e-car brands are a clear example of this reformulation of this concept through its advertising campaigns.

Translated title of the contributionSustainability as core focus of brand business culture: The case of "e-car"
Original languageSpanish
Pages (from-to)529-547
Number of pages19
JournalHistoria y Comunicacion Social
Volume18
Issue numberSPEC. ISSUE DECEM
DOIs
Publication statusPublished - 2013

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