La sostenibilidad como eje de la culturaempresarial de las marcas: El caso de los "e-car"

Jorge Botey López; Ramón Martín Guart; Josep Rom Rodríguez

doi:10.5209/rev-HICS.2013.v18.44347

La sostenibilidad como eje de la culturaempresarial de las marcas: El caso de los "e-car"

Translated title of the contribution: Sustainability as core focus of brand business culture: The case of "e-car"

Jorge Botey López, Ramón Martín Guart, Josep Rom Rodríguez

Research output: Indexed journal article › Article › peer-review

1 Citation (Scopus)

Abstract

The concept of "sustainability" goes beyond purely environmental approaches and it has acquired a strategic dimension in business communication today. The e-car brands are a clear example of this reformulation of this concept through its advertising campaigns.

Translated title of the contribution	Sustainability as core focus of brand business culture: The case of "e-car"
Original language	Spanish
Pages (from-to)	529-547
Number of pages	19
Journal	Historia y Comunicacion Social
Volume	18
Issue number	SPEC. ISSUE DECEM
DOIs	https://doi.org/10.5209/rev-HICS.2013.v18.44347
Publication status	Published - 2013

Access to Document

10.5209/rev-HICS.2013.v18.44347

Cite this

@article{6db0532fa2aa453dac56804484988bab,

title = "La sostenibilidad como eje de la culturaempresarial de las marcas: El caso de los {"}e-car{"}",

abstract = "The concept of {"}sustainability{"} goes beyond purely environmental approaches and it has acquired a strategic dimension in business communication today. The e-car brands are a clear example of this reformulation of this concept through its advertising campaigns.",

keywords = "Advertising, Advertising investment, Climate change, E-car, Sustainability",

author = "{Botey L{\'o}pez}, Jorge and {Mart{\'i}n Guart}, Ram{\'o}n and {Rom Rodr{\'i}guez}, Josep",

year = "2013",

doi = "10.5209/rev-HICS.2013.v18.44347",

language = "Espa{\~n}ol",

volume = "18",

pages = "529--547",

journal = "Historia y Comunicacion Social",

issn = "1137-0734",

publisher = "Universidad Complutense Madrid",

number = "SPEC. ISSUE DECEM",

}

TY - JOUR

T1 - La sostenibilidad como eje de la culturaempresarial de las marcas

T2 - El caso de los "e-car"

AU - Botey López, Jorge

AU - Martín Guart, Ramón

AU - Rom Rodríguez, Josep

PY - 2013

Y1 - 2013

N2 - The concept of "sustainability" goes beyond purely environmental approaches and it has acquired a strategic dimension in business communication today. The e-car brands are a clear example of this reformulation of this concept through its advertising campaigns.

AB - The concept of "sustainability" goes beyond purely environmental approaches and it has acquired a strategic dimension in business communication today. The e-car brands are a clear example of this reformulation of this concept through its advertising campaigns.

KW - Advertising

KW - Advertising investment

KW - Climate change

KW - E-car

KW - Sustainability

UR - http://www.scopus.com/inward/record.url?scp=84894232878&partnerID=8YFLogxK

U2 - 10.5209/rev-HICS.2013.v18.44347

DO - 10.5209/rev-HICS.2013.v18.44347

M3 - Artículo

AN - SCOPUS:84894232878

SN - 1137-0734

VL - 18

SP - 529

EP - 547

JO - Historia y Comunicacion Social

JF - Historia y Comunicacion Social

IS - SPEC. ISSUE DECEM

ER -

La sostenibilidad como eje de la culturaempresarial de las marcas: El caso de los "e-car"

Abstract

Access to Document

Other files and links

Fingerprint

Cite this