La sostenibilidad como eje de la cultura empresarial de las marcas: el caso de los "e-car"

Jorge Botey López; Ramón Martín Guart; Josep Rom Rodríguez

doi:10.5209/rev_HICS.2013.v18.44347

La sostenibilidad como eje de la cultura empresarial de las marcas: el caso de los "e-car"

Translated title of the contribution: Sustainability as core focus of brand business culture: The case of e-car

Jorge Botey López
, Ramón Martín Guart
, Josep Rom Rodríguez

Blanquerna School of Communication and International Relations

Research output: Indexed journal article › Article › peer-review

Abstract

The concept of "sustainability" goes beyond purely environmental approaches and it has acquired a strategic dimension in business communication today. The e-car brands are a clear example of this reformulation of this concept through its advertising campaigns.

Translated title of the contribution	Sustainability as core focus of brand business culture: The case of e-car
Original language	Spanish
Pages (from-to)	529-547
Number of pages	19
Journal	Historia y Comunicacion Social
Volume	18
DOIs	https://doi.org/10.5209/rev_HICS.2013.v18.44347
Publication status	Published - 2013

Access to Document

10.5209/rev_HICS.2013.v18.44347

Cite this

@article{978ec397cd154fe1902fa89e512ad515,

title = "La sostenibilidad como eje de la cultura empresarial de las marcas: el caso de los {"}e-car{"}",

abstract = "The concept of {"}sustainability{"} goes beyond purely environmental approaches and it has acquired a strategic dimension in business communication today. The e-car brands are a clear example of this reformulation of this concept through its advertising campaigns.",

keywords = "Advertising, Advertising investment, Climate change, E-car, Sustainability",

author = "\{Botey L{\'o}pez\}, Jorge and \{Mart{\'i}n Guart\}, Ram{\'o}n and \{Rom Rodr{\'i}guez\}, Josep",

year = "2013",

doi = "10.5209/rev\_HICS.2013.v18.44347",

language = "Espa{\~n}ol",

volume = "18",

pages = "529--547",

journal = "Historia y Comunicacion Social",

issn = "1137-0734",

publisher = "Universidad Compultense Madrid",

}

TY - JOUR

T1 - La sostenibilidad como eje de la cultura empresarial de las marcas

T2 - el caso de los "e-car"

AU - Botey López, Jorge

AU - Martín Guart, Ramón

AU - Rom Rodríguez, Josep

PY - 2013

Y1 - 2013

N2 - The concept of "sustainability" goes beyond purely environmental approaches and it has acquired a strategic dimension in business communication today. The e-car brands are a clear example of this reformulation of this concept through its advertising campaigns.

AB - The concept of "sustainability" goes beyond purely environmental approaches and it has acquired a strategic dimension in business communication today. The e-car brands are a clear example of this reformulation of this concept through its advertising campaigns.

KW - Advertising

KW - Advertising investment

KW - Climate change

KW - E-car

KW - Sustainability

UR - https://www.scopus.com/pages/publications/84989313343

UR - http://hdl.handle.net/20.500.14342/5209

U2 - 10.5209/rev_HICS.2013.v18.44347

DO - 10.5209/rev_HICS.2013.v18.44347

M3 - Artículo

AN - SCOPUS:84989313343

SN - 1137-0734

VL - 18

SP - 529

EP - 547

JO - Historia y Comunicacion Social

JF - Historia y Comunicacion Social

ER -

La sostenibilidad como eje de la cultura empresarial de las marcas: el caso de los "e-car"

Abstract

Access to Document

Other files and links

Fingerprint

Cite this