La promesa publicitaria de salud en las marcas de alimentación. Una visión estratégica

Translated title of the contribution: The advertising promise of health in food labels. A strategic vision

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Research output: Indexed journal article › Article › peer-review

2 Citations (Scopus)

Translated title of the contribution	The advertising promise of health in food labels. A strategic vision
Original language	Spanish
Pages (from-to)	16-22
Number of pages	7
Journal	Nutricion Clinica y Dietetica Hospitalaria
Volume	26
Issue number	6
Publication status	Published - 2006

Cite this

@article{1761488783dd41bca5e52b2201d8aa61,

title = "La promesa publicitaria de salud en las marcas de alimentaci{\'o}n. Una visi{\'o}n estrat{\'e}gica",

author = "\{Botey L{\'o}pez\}, J. and \{Murillo Fort\}, I.",

year = "2006",

language = "Espa{\~n}ol",

volume = "26",

pages = "16--22",

journal = "Nutricion Clinica y Dietetica Hospitalaria",

issn = "0211-6057",

publisher = "Sociedad espanola de dietetica",

number = "6",

}

TY - JOUR

T1 - La promesa publicitaria de salud en las marcas de alimentación. Una visión estratégica

AU - Botey López, J.

AU - Murillo Fort, I.

PY - 2006

Y1 - 2006

UR - https://www.scopus.com/pages/publications/33846977065

M3 - Artículo

AN - SCOPUS:33846977065

SN - 0211-6057

VL - 26

SP - 16

EP - 22

JO - Nutricion Clinica y Dietetica Hospitalaria

JF - Nutricion Clinica y Dietetica Hospitalaria

IS - 6

ER -