La promesa publicitaria de salud en las marcas de alimentación. Una visión estratégica

Translated title of the contribution: The advertising promise of health in food labels. A strategic vision

J. Botey López^*, I. Murillo Fort

^*Corresponding author for this work

Research output: Indexed journal article › Article › peer-review

2 Citations (Scopus)

Translated title of the contribution	The advertising promise of health in food labels. A strategic vision
Original language	Spanish
Pages (from-to)	16-22
Number of pages	7
Journal	Nutricion Clinica y Dietetica Hospitalaria
Volume	26
Issue number	6
Publication status	Published - 2006

Cite this

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title = "La promesa publicitaria de salud en las marcas de alimentaci{\'o}n. Una visi{\'o}n estrat{\'e}gica",

author = "{Botey L{\'o}pez}, J. and {Murillo Fort}, I.",

year = "2006",

language = "Espa{\~n}ol",

volume = "26",

pages = "16--22",

journal = "Nutricion Clinica y Dietetica Hospitalaria",

issn = "0211-6057",

publisher = "Sociedad espanola de dietetica",

number = "6",

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AU - Botey López, J.

AU - Murillo Fort, I.

PY - 2006

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SN - 0211-6057

VL - 26

SP - 16

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JO - Nutricion Clinica y Dietetica Hospitalaria

JF - Nutricion Clinica y Dietetica Hospitalaria

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