La ecuación de las ventas. Data-driven retail y neuromarketing

If enhancing the sales equation involves tiring out our customer¿s brain, we need to get rid of any unnecessary loads on this journey. To put it in a more contemporary way, if sales are encouraged using `push¿ promotional strategies, tired out customers may stop coming to our store. This is what many tourists end up doing, crossing the street to avoid waiters who stop them to persuade them to enter their restaurant.