@inbook{ec21b93f895c4844807ddcd9f0df8b5c,
title = "La comunicaci{\'o}n publicitaria para televisi{\'o}n de las energ{\'e}ticas espa{\~n}olas en el periodo 2004-2018",
author = "\{Franquet Dos Santos Silva\}, Miguel and \{Beriain Banares\}, Ana and \{Rodriguez Rodriguez\}, Sergio",
note = "Ana Beriain Ba{\~n}ares; Miguel Franquet Santos Silva; Sergio Rodr{\'i}guez Rodr{\'i}guez",
year = "2020",
month = jan,
day = "1",
language = "Espa{\~n}ol",
isbn = "978-84-368-4252-4",
pages = "413--428",
editor = "Ver{\'o}nica Altamirano and \{Mar{\'i}n Due{\~n}as\}, \{Pedro Pablo \} and \{Dafonte G{\'o}mez\}, Alberto",
booktitle = "Nuevos paradigmas comunicativos",
publisher = "Ediciones Pir{\'a}mide",
}