@inbook{fbc8b4cdacba47d8b966e95b7b053273,
title = "La autopublicidad como herramienta de venta: estudio de caso de Rold{\'o}s y Compa{\~n}{\'i}a (s.XIX-s.XXI).",
author = "\{Serra Folch\}, Carolina and \{Martorell Castellano\}, Cristina",
note = "Serra, C.; Martorell, C.",
year = "2018",
language = "Espa{\~n}ol",
isbn = "9788417270803",
pages = "29--46",
editor = "Martorell, \{Cristina \} and \{Serra Folch\}, \{Carolina \}",
booktitle = "La comunicaci{\'o}n publicitaria en la era post-Google.",
publisher = "Ediciones Egregius",
}