Abstract
We-commerce is the name used to describe a particular way of selling products. It's led by an aggregator which takes advantage of the bargaining power of group purchasing and the possibilities Internet provides. When a certain number of clients are strongly interested in a given item, the purchase can be made with a very advantageous discount.
| Original language | English |
|---|---|
| Pages | 104-106 |
| Specialist publication | Código 84: la Revista de AECOC |
| Publication status | Published - 1 Feb 2013 |
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