International retailing plans and strategies in Asia

John A. Dawson; Jung-Hee Lee

International retailing plans and strategies in Asia

John A. Dawson
, Jung-Hee Lee

Research output: Book

Abstract

International retailing plans and strategies in Asia examines the strategies of Western retailes entering Asian markets and provides specific case examples showing why some companies have failed in Asia -as well as factors that have helped others succeed.

Original language	English
Number of pages	207
Publication status	Published - 1 Jul 2005
Externally published	Yes

Cite this

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title = "International retailing plans and strategies in Asia",

abstract = "International retailing plans and strategies in Asia examines the strategies of Western retailes entering Asian markets and provides specific case examples showing why some companies have failed in Asia -as well as factors that have helped others succeed.",

author = "Dawson, \{John A.\} and Jung-Hee Lee",

year = "2005",

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isbn = "0-7890-2888-3",

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SN - 0-7890-2888-3

BT - International retailing plans and strategies in Asia

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International retailing plans and strategies in Asia

Abstract

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