Integrate Sustainability and Innovation to Find New Opportunities

I. Visnjic; Felipe Monteiro; Ernesto Ciorra

doi:10.63383/pIIk9886

Integrate Sustainability and Innovation to Find New Opportunities

I. Visnjic
, Felipe Monteiro
, Ernesto Ciorra

Research output: Indexed journal article › Article › peer-review

Abstract

Companies that think about sustainability as an opportunity for innovation and growth instead of a compliance problem find ways to overcome challenges in balancing performance metrics with environmental objectives. Five innovation practices can help: reframing sustainability as a growth opportunity, partnering with mission-aligned users, seeking new collaborators, thinking long term about future needs, and creating stakeholder coalitions.

Original language	English
Article number	67207
Journal	MIT Sloan Management Review
Volume	67
Issue number	2
DOIs	https://doi.org/10.63383/pIIk9886
Publication status	Published - Dec 2025

Access to Document

10.63383/pIIk9886

https://sloanreview.mit.edu/article/integrate-sustainability-and-innovation-to-find-new-opportunities/

Cite this

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