TY - GEN
T1 - Innovation in banking business models exploring the emergent customer role in social networks
AU - Busquets Carretero, J.
AU - Kohli, Rajiv
AU - Navarro, Pol
AU - Plana, Toni
PY - 2012
Y1 - 2012
N2 - In this paper we present the preliminary results of the study on possible future banking business models in the presence of social networks. We use grounded theory and scenarios in uncertainty to propose them. This paper is the result of a two-year project among academic institutions in Spain and USA, Banco Sabadell the 5th bank in Spain, and IBM (Banking Sector and Research).
AB - In this paper we present the preliminary results of the study on possible future banking business models in the presence of social networks. We use grounded theory and scenarios in uncertainty to propose them. This paper is the result of a two-year project among academic institutions in Spain and USA, Banco Sabadell the 5th bank in Spain, and IBM (Banking Sector and Research).
KW - Banking
KW - Business model innovation
KW - Scenarios in uncertainty
KW - Social networks
UR - http://www.scopus.com/inward/record.url?scp=84870772123&partnerID=8YFLogxK
U2 - 10.1109/SRII.2012.94
DO - 10.1109/SRII.2012.94
M3 - Conference contribution
AN - SCOPUS:84870772123
SN - 9780769547701
T3 - Annual SRII Global Conference, SRII
SP - 827
EP - 835
BT - Proceedings - 2012 Annual SRII Global Conference, SRII 2012
T2 - 2012 Annual SRII Global Conference, SRII 2012
Y2 - 24 July 2012 through 27 July 2012
ER -