Innovation in banking business models exploring the emergent customer role in social networks

Javier Busquets, Rajiv Kohli, Pol Navarro, Toni Plana

Research output: Book chapterConference contributionpeer-review

4 Citations (Scopus)

Abstract

In this paper we present the preliminary results of the study on possible future banking business models in the presence of social networks. We use grounded theory and scenarios in uncertainty to propose them. This paper is the result of a two-year project among academic institutions in Spain and USA, Banco Sabadell the 5th bank in Spain, and IBM (Banking Sector and Research).

Original languageEnglish
Title of host publicationProceedings - 2012 Annual SRII Global Conference, SRII 2012
Pages827-835
Number of pages9
DOIs
Publication statusPublished - 2012
Externally publishedYes
Event2012 Annual SRII Global Conference, SRII 2012 - San Jose, CA, United States
Duration: 24 Jul 201227 Jul 2012

Publication series

NameAnnual SRII Global Conference, SRII
ISSN (Print)2166-0778
ISSN (Electronic)2166-0786

Conference

Conference2012 Annual SRII Global Conference, SRII 2012
Country/TerritoryUnited States
CitySan Jose, CA
Period24/07/1227/07/12

Keywords

  • Banking
  • Business model innovation
  • Scenarios in uncertainty
  • Social networks

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