Innovando en el modelo de negocio: La creación de la Banca Cívica

Translated title of the contribution: Innovating in the business model: The creation of Civic Banking

Luis Vives, Silviya Svejenova

Research output: Indexed journal article Articlepeer-review

4 Citations (Scopus)

Abstract

Civic Banking constitutes a business model innovation in the Spanish financial system that has allowed Caja Navarra to improve its performance and positioning. At present, Caja Navarra is working on the international diffusion of the model.The article concludes with a discussion on the importance of articulating both value creation and value appropriation mechanisms while establishing new business models, to allow innovating companies to capture value when replicating those models in other contexts.

Translated title of the contributionInnovating in the business model: The creation of Civic Banking
Original languageSpanish
Pages (from-to)70-85
Number of pages16
JournalUniversia Business Review
Volume23
Publication statusPublished - 2009
Externally publishedYes

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