Influencia del neuromarketing en la percepción de carteles publicitarios: factores determinantes en la atención

Research output: Conference paper › Contribution › peer-review

Original language	Spanish
Publication status	Published - 2022
Event	Simposium Gráfica.: Encuentro Académico de Investigación en Diseño Gráfico - Sant Julià de Lòria , Sant Julià de Lòria , Andorra Duration: 7 Sept 2022 → 9 Sept 2022 Conference number: VII

Cite this

@conference{58d0ae70cf7b4e4da11c02da52abcd78,

title = "Influencia del neuromarketing en la percepci{\'o}n de carteles publicitarios: factores determinantes en la atenci{\'o}n",

keywords = "Neuromarketing, Publicitat",

author = "\{Fondevila Gasc{\'o}n\}, \{Joan Francesc\} and Guti{\'e}rrez-Arag{\'o}n, \{Oscar Luis\} and \{Vidal Port{\'e}s\}, Eduard and Oriol Pujol",

year = "2022",

language = "Espa{\~n}ol",

note = "Simposium Gr{\'a}fica. ; Conference date: 07-09-2022 Through 09-09-2022",

}

TY - CONF

T1 - Influencia del neuromarketing en la percepción de carteles publicitarios

T2 - Simposium Gráfica.

AU - Fondevila Gascón, Joan Francesc

AU - Gutiérrez-Aragón, Oscar Luis

AU - Vidal Portés, Eduard

AU - Pujol, Oriol

N1 - Conference code: VII

PY - 2022

Y1 - 2022

KW - Neuromarketing

KW - Publicitat

M3 - Contribución

Y2 - 7 September 2022 through 9 September 2022

ER -