Influencia del neuromarketing en la percepción de carteles publicitarios: factores determinantes en la atención

Translated title of the contribution: Influence of neuromarketing on the perception of advertising posters: determining factors in attention

Joan Francesc Fondevila-Gascón, Óscar Gutiérrez-Aragón, Eduard Vidal-Portés, Oriol Pujol

Research output: Indexed journal article Articlepeer-review

1 Citation (Scopus)

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Economics, Econometrics and Finance

Psychology