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In Pursuit of Dignity and Social Justice: Changing Lives Through 100 % Inclusion-How Gram Vikas Fosters Sustainable Rural Development

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    58 Citations (Scopus)

    Abstract

    This case study investigates Gram Vikas' innovative social entrepreneurial approach to sustainable rural development through its 'Water and Sanitation Programme'. We explore its key innovation of 100 % inclusion and the process of creating democratic, self-governing management systems. This allows us to demonstrate how a social enterprise tries to realize its vision of "an equitable and sustainable society where people live in peace with dignity", and ultimately, how it contributes to the United Nations Millennium Goals of improving health, empowering women and breaking the vicious circle of poverty. We also discuss the management challenges that the organisation faces in the area of finance, personnel management and scaling up.

    Original languageEnglish
    Pages (from-to)389-411
    Number of pages23
    JournalJournal of Business Ethics
    Volume111
    Issue number3
    DOIs
    Publication statusPublished - Dec 2012

    Keywords

    • Community development
    • Health
    • Social entrepreneurship
    • UN millennium goals
    • Water and sanitation

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