Impact of ICT in the Tourism Sector: Ecuadorian Case

M. L. Rodriguez; M. F. Pazmiño; O. A. López; J. M. Gómez; L. A. Mendoza; M. M. Arteaga; A. A. Martínez; C. L. Iza

doi:10.15379/ijmst.v10i2.1459

Impact of ICT in the Tourism Sector: Ecuadorian Case

M. L. Rodriguez, M. F. Pazmiño, O. A. López, J. M. Gómez, L. A. Mendoza, M. M. Arteaga, A. A. Martínez, C. L. Iza

Research output: Indexed journal article › Article › peer-review

Abstract

The rapid development of Information and Communication Technologies (ICT) has profoundly impacted international tourism. This research analyzes the utilization of ICTs in the Ecuadorian tourism sector, specifically within micro, small, and medium-sized enterprises (MSMEs). The study employs an exploratory, descriptive, and bibliographic methodology, including a questionnaire distributed to 378 tourism experts representing Ecuadorian tourism MSMEs. The objective is to examine the relationship between ICTs and current tourism practices. The findings demonstrate that ICTs support 80% of MSME activities in the Ecuadorian tourism sector. They also provide benefits such as improved access to information about Ecuadorian tourist sites, enhanced communication between companies and tourists, and increased ease of tourist mobility.

Original language	English
Pages (from-to)	1332-1349
Number of pages	18
Journal	International Journal of Membrane Science and Technology
Volume	10
Issue number	2
DOIs	https://doi.org/10.15379/ijmst.v10i2.1459
Publication status	Published - 21 Jun 2023
Externally published	Yes

Keywords

ICT
Immersive Tourism
Marketing
Tourism
Traveling Society

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10.15379/ijmst.v10i2.1459

Cite this

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abstract = "The rapid development of Information and Communication Technologies (ICT) has profoundly impacted international tourism. This research analyzes the utilization of ICTs in the Ecuadorian tourism sector, specifically within micro, small, and medium-sized enterprises (MSMEs). The study employs an exploratory, descriptive, and bibliographic methodology, including a questionnaire distributed to 378 tourism experts representing Ecuadorian tourism MSMEs. The objective is to examine the relationship between ICTs and current tourism practices. The findings demonstrate that ICTs support 80% of MSME activities in the Ecuadorian tourism sector. They also provide benefits such as improved access to information about Ecuadorian tourist sites, enhanced communication between companies and tourists, and increased ease of tourist mobility.",

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AU - Rodriguez, M. L.

AU - Pazmiño, M. F.

AU - López, O. A.

AU - Gómez, J. M.

AU - Mendoza, L. A.

AU - Arteaga, M. M.

AU - Martínez, A. A.

AU - Iza, C. L.

PY - 2023/6/21

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KW - ICT

KW - Immersive Tourism

KW - Marketing

KW - Tourism

KW - Traveling Society

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Impact of ICT in the Tourism Sector: Ecuadorian Case

Abstract

Keywords

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