@inproceedings{106f97c4c8db456bb406a049695fb483,
title = "Identifying variables to define innovator group in the healthy food industry: A fuzzy approach",
abstract = "Customer adoption of innovation is a multi-disciplinary research area which has been extensively researched. However, identifying the most important variables that affect the adoption process remains unattended. In this paper, we propose Fuzzy TOPSIS method to rank variables that affect the Innovator Group customers. With an illustrative example we explain the method{\textquoteright}s applicability and we conclude by discussing implications for marketing research and healthy food industry.",
keywords = "Fuzzy-TOPSIS, Innovator-group, Variable-selection",
author = "Pooja Mohanty and Jane, {Nuria Agell} and Bonas, {Monica Casabayo}",
note = "Publisher Copyright: {\textcopyright} Springer Nature Switzerland AG 2018.; 38th SGAI International Conference on Innovative Techniques and Applications of Artificial Intelligence, AI 2018 ; Conference date: 11-12-2018 Through 13-12-2018",
year = "2018",
doi = "10.1007/978-3-030-04191-5_36",
language = "English",
isbn = "9783030041908",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer Verlag",
pages = "440--445",
editor = "Max Bramer and Miltos Petridis",
booktitle = "Artificial Intelligence XXXV - 38th SGAI International Conference on Artificial Intelligence, AI 2018, Proceedings",
}