| Original language | English |
|---|---|
| Journal | Harvard Business Review |
| Volume | 88 |
| Issue number | 5 |
| Publication status | Published - May 2010 |
| Externally published | Yes |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
How to stop customers from fixating on price
- M. Bertini*
- , Luc Wathieu
*Corresponding author for this work
Research output: Indexed journal article › Article › peer-review
30
Citations
(Scopus)