How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality

Stefan Markovic, Oriol Iglesias, Jatinder Jit Singh, Vicenta Sierra

Research output: Indexed journal article Articlepeer-review

176 Citations (Scopus)

Fingerprint

Dive into the research topics of 'How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality'. Together they form a unique fingerprint.

Social Sciences