How do social commerce-IT capabilities influence firm performance? Theory and empirical evidence

Jessica Braojos; Jose Benitez; Javier Llorens

doi:10.1016/j.im.2018.04.006

How do social commerce-IT capabilities influence firm performance? Theory and empirical evidence

Jessica Braojos
, Jose Benitez^*
, Javier Llorens

^*Corresponding author for this work

Research output: Indexed journal article › Article › peer-review

169 Citations (Scopus)

Abstract

We theorized that the development of two contemporary social commerce-IT capabilities (social media and e-commerce) enables firms to engage online customers to improve their firm performance. We tested this theory by employing a secondary dataset on a sample of U.S. firms. The empirical analysis supported our theory in both examining the effects of social media and e-commerce as two individual capabilities and as two complementary capabilities. This study provides a unique organizational theory and empirical evidence on how social commerce-IT capabilities influence firm performance through the online engagement of customers.

Original language	English
Pages (from-to)	155-171
Number of pages	17
Journal	Information and Management
Volume	56
Issue number	2
DOIs	https://doi.org/10.1016/j.im.2018.04.006
Publication status	Published - Mar 2019
Externally published	Yes

Keywords

Business value of IT
Firm performance
Online customer engagement
Social commerce-IT capabilities

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10.1016/j.im.2018.04.006

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abstract = "We theorized that the development of two contemporary social commerce-IT capabilities (social media and e-commerce) enables firms to engage online customers to improve their firm performance. We tested this theory by employing a secondary dataset on a sample of U.S. firms. The empirical analysis supported our theory in both examining the effects of social media and e-commerce as two individual capabilities and as two complementary capabilities. This study provides a unique organizational theory and empirical evidence on how social commerce-IT capabilities influence firm performance through the online engagement of customers.",

keywords = "Business value of IT, Firm performance, Online customer engagement, Social commerce-IT capabilities",

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note = "Funding Information: This research was sponsored by the European Regional Development Fund (European Union) and the Government of Spain (Research Projects ECO2013-47027-P and ECO2017-84138-P, and Research Grant FPU13/01643), the Regional Government of Andalusia (Research Project P11-SEJ-7294), and the COVIRAN-Prodware Chair of Digital Human Resource Strategy at the School of Human Resource Management of the University of Granada. Funding Information: This research was sponsored by the European Regional Development Fund (European Union) and the Government of Spain (Research Projects ECO2013-47027-P and ECO2017-84138-P, and Research Grant FPU13/01643), the Regional Government of Andalusia (Research Project P11-SEJ-7294), and the COVIRAN-Prodware Chair of Digital Human Resource Strategy at the School of Human Resource Management of the University of Granada. Publisher Copyright: {\textcopyright} 2018 Elsevier B.V.",

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AU - Benitez, Jose

AU - Llorens, Javier

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AB - We theorized that the development of two contemporary social commerce-IT capabilities (social media and e-commerce) enables firms to engage online customers to improve their firm performance. We tested this theory by employing a secondary dataset on a sample of U.S. firms. The empirical analysis supported our theory in both examining the effects of social media and e-commerce as two individual capabilities and as two complementary capabilities. This study provides a unique organizational theory and empirical evidence on how social commerce-IT capabilities influence firm performance through the online engagement of customers.

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KW - Firm performance

KW - Online customer engagement

KW - Social commerce-IT capabilities

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JF - Information and Management

IS - 2

ER -

How do social commerce-IT capabilities influence firm performance? Theory and empirical evidence

Abstract

Keywords

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