How Can Large Manufacturers Digitalize Their Business Models? A Framework for Orchestrating Industrial Ecosystems

David Sjödin, Vinit Parida, I. Visnjic

Research output: Indexed journal article Articlepeer-review

61 Citations (Scopus)

Abstract

For manufacturers, remaining competitive depends on their ability to digitalize their business models (i.e., offer digital and digitally enhanced products and services). To achieve this, they must engage with new digital partners and help their existing suppliers, partners, and other stakeholders to digitalize. Orchestrating this growing ecosystem is challenging. Manufacturers struggle with this endeavor because of specific barriers associated with their existing legacy business model and related to their lack of digital vision, product-centric value chains, and a bias toward firm-centered profit formulas. To overcome these barriers, leading manufacturers have developed new approaches to ecosystem orchestration.

Original languageEnglish
Pages (from-to)49-77
Number of pages29
JournalCalifornia Management Review
Volume64
Issue number3
DOIs
Publication statusPublished - May 2022
Externally publishedYes

Keywords

  • business model innovation
  • digital servitization
  • digitalization
  • ecosystem orchestration

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